To discover the optimal goals for each page on your website, use search data and analyze your competition.
Use ALT tag with all Images
Images aesthetically support the page's message. Users adore them, and search engines do as well. As a result, include descriptive ALT tags for all of your Images.
Mobile-friendly design
It's no secret that mobile consumers are increasingly visiting your website. Make certain that your website's design is mobile-friendly.
Keep Duplicate stuff to a minimum
Search engines want fresh, original information. Find any duplicate content and make it significantly distinct, or eliminate it entirely.
Work on Getting Quality Backlinks
Google uses quality backlinks as a voting system. When a relevant site links back to your content, the search engine learns that your content is useful.