How To Send Mass Emails: Gmail ‘Multi-Send’ Mode

Especially, in the world of online sales and marketing where the message also has to appear personal.

It is quite impossible to send a personalised email to each recipient individually as part of a mass marketing campaign without letting the recipients know who else is receiving the same message.

Turning on multi-send mode

1. Go to your Gmail account on your computer. 2. Hit the Compose button available on the left. 3. Click on the Turn multi-send mode on/off option available in the toolbar at the bottom.

You can add up to 1,500 recipients in the “To” field and a maximum of 1 recipient in the “Cc” or “Bcc” field while in multi-send mode. Every outgoing email will copy any recipients added to the "Cc" or "Bcc" field.

Sending an email to multiple recipients

- Click on the Continue option after your email draft is complete. - If there are too many recipients listed in the Cc or Bcc field, you will receive a warning notification. - If you delete the unsubscribe link, you'll receive a warning notification. - If anyone has unsubscribed, a confirmation box with the total number of unsubscribed recipients will show up. - You can also send yourself a test email by clicking on the Send preview option. - Finally, hit the Send all button to send your email.

If anyone who unsubscribes from your emails is excluded automatically from the recipient list when you send your email.