Google Makes Ads More Distinguishable From Organic Results

Google is upgrading the design of search ads with new visual elements that emphasize business names and logos.

Google is rolling out updates to search ads that include the removal of the “ad” label and adding business names and logos.

These changes help to make Google Search ads easier to distinguish from organic results.

Business Names In Google Search Ads

Google recently changed search snippets for website homepages by displaying the website’s name rather than the title tag. Google still displays the URL and title text in the new design. It isn’t removing information; it’s making the business name more obvious.

This change may be helpful in situations where a business is bidding on a competitor’s keywords. It will be more apparent to searchers which business’s website they’re visiting when they click on an ad.

Google is upgrading the design of search ads with new visual elements that emphasize business names and logos.

Google has faced criticism for ads looking too similar to regular results. With this update, there should be less confusion.

Lastly, Google is doing away with the “Ad” label in favor of a new “Sponsored” tag. The word “Sponsored” will now be featured on its own line in the top left corner of search ads.

Eligibility: – The account has been open for more than 90 days. – The account has a good history of policy compliance. – The account has active campaigns.