Firstly, what is SEO, and what is the complete form of SEO? The full form of SEO is ‘Search Engine Optimization. SEO is a web mining tool by which the query made by the users on the search engine i.e. whatever the user wants to search, gives the most suitable result to him. In other words, the SEO tool gives a list of results according to keywords.
SEO crawls the web pages for this, after which chooses the best result, which is called indexing of the page, and for all this SEO uses robots/bots and spiders.
- A crawler visits each site, every page and selects the sites through hypertext links, and then indexes the pages.
- In this way the index pages are stored in one place.
- After indexing, the result is given according to the query of the user, in which the most suitable result is given by matching the keywords of the query with the index pages.
You can earn money by sitting at your home through blogging. For that, you need the talent to write and knowledge of search engine optimization. So, you can easily write blogs. Once you write blogs according to SEO guidelines then your blogs will automatically be liked by Google.
Readers can easily get your content on Google very easily. For this, you need to learn SEO criteria. As you follow these SEO tips, you will get traffic on your website. Also, it will boost your ranking on search engines.
Importance of SEO:
If you want to rank your website on Google and increase traffic in your website, then the most importantly thing for you is SEO. Because, whatever you search on Google, if it is in your website then your website will benefit from it, but if it is not in your website then your website will not be able to rank.
That’s why SEO is very crucial for every website.
How Search Engines Work?
Every search engine has its own algorithm, according to the algorithm they optimize the results. Here we explain a complete basic idea regarding how SEO works.
Crawling is the first step for indexing your website on search engines. In this process, the web spider visits the hypertext pages of your website.
Collecting, parsing, and storing the data of whatever web pages are indexed during crawling comes under indexing. The result obtained in the search engine is the web pages which are selected from those index pages.
Thirdly, After indexing, the process of matching starts. When the user enters the query in the search engine, then the process of matching starts. In which, the SEO tool goes to the index pages and gives a list of web pages by matching the data according to the keywords of the query. It makes a choice from the meta description written on the web pages.
Also Read: How To Make Website? [Basic Information]
How To Do SEO?
The website does not come easily and quickly in the top ten in the search engine, it takes time. The site should be about 6 months old and the process of crawling, indexing, and matching should be done properly. For that, you have to follow the following rules strictly.
- Site Speed:
The better the speed of the site, the faster it works. Using genesis WordPress is much better in terms of speed. It is the best framework. For speed optimization, if your website is in WordPress then use as few plugins as you can.
- Select a Niche:
Choose a good area to write in which you are expert and interested. Select a niche that is read by the viewers in large amounts. Try to choose such a topic so that you can help someone because such topics are searched a lot on search engines.
- Create URL:
As you know, URL is most important. Crawler is crawling pages by its URL. So, choose it carefully and must put your keyword in the URL.
- Keywords :
Now take out a short word from the selected niche or topic. For example, in today’s news related to fitness, weight loss is more searched, so your keyword will be “lose weight”. This is how you chose your keyword.
- Use of Keywords:
Use keywords in your content many times but not too much. Through keywords, the search engine understands the topic of your webpage. I already said that search engine optimization is a robotic process, it does not have human sense. That’s why keywords and URLs are very important.
- Keyword Position in Data:
- Keyword must be in the URL
- Your keyword should be in the title and subtitle.
- Keyword should be in the name of the image.
- Your keyword should be in the meta description.
- Blog Length:
Don’t skimp on blog length. The more detail you write, the higher the chances of getting a better result. Keep the following things in your mind while you write the blog.
- Create Subtitles in Blogs:
Explain your points. Use easy language to explain things easily.
- Create Headings:
Create sub-headings inside the article so that you can tell your point in detail and it will also be easy for the readers to read. Write subheadings in different colors.
- Enter the Link to Related Pages:
Put a link of your own site on your own website page, the site is linked internally, which helps in crawling. And it is easy for search engines to index the page and it is grouping.
- Create an External Link:
Put a link to a popular site on your website, but only put a related link in the related content and it is external linking of your website.
- Create Backlinks:
Put the URL of your site on another website, you can request them or you can put the URL of your page by commenting in their comment box, it is called Backlink.
- Extend Comment:
Get more comments on your post, you will get more success. Try to force your readers to do comments by your article.
- Join Social Website:
Create a page of your site on social media such as Facebook, Twitter, LinkedIn, Instagram Pinterest and Google Plus, etc. But, this is the most direct, easy, and cheap way of promoting your website. There are more chances of getting regular readers from the social media website itself.
- Maintain Regularity:
Make a strategy of how many Bolg posts will be on the site in a month and work accordingly because it affects the ranking of the site, even if you put an article in a day or two to three days, but whatever you decide you have to execute it.
- Update Content:
You need to update your old blog post content.
- Meta Description:
Write a meta description of your blog, in which you have to write a summary of your blog in about 155 words and this makes SEO easier to match.
- Meta Keywords:
Put important keywords of your blog and their synonyms in meta keywords. Similarly, you have to find keyowrds for the particular blog.
Types Of SEO:
There are three main types of SEO – White Hat, Grey Hat, and Black Hat. While Black Hat SEO is a risky and punishable practice that involves spamming and other unethical products. Grey Hat SEO used for achieve a balance between these two extremes. However, it is also risky. Therefore, While Hat SEO is completely fine for your website. However, we recommend White Hat SEO always.
There are 2 Types of SEO:
- On-Page SEO
- Off-Page SEO
Both types of SEO are very important for any website. Where on-page SEO makes the site strong on Google, off-page SEO strengthens the site’s backup. Next, let’s know what these two are and how they work. For instance you have to perform both activites if you want to get effective result.
On-Page SEO Activities:
Firstly, On-Page SEO has all the techniques that we can use to fix our web pages and make them SEO friendly so that the ranking of the website can be improved on the Search Engine Result Page (SERP).
In On-Page SEO, basically, work has to be done to improve the internal structure of the website and the quality of the content so that the users who enter our website can get maximum value and maximum good information of the query searched by them.
Although there are many different SEO factors of On Page SEO. That are optimized for good ranking, but I am sharing some important On Page SEO Factors with you so that you can optimize your website very easily. But, It will help a lot in ranking factors.
- Keyword Research
- Title Tags
- Header Tags Optimization (Headings)
- URL Structure
- Keyword Density
- Alt Tag for Images
- Meta Description
- Website Speed
- Content Duplicity
If your website is on WordPress then you can also install Yoast SEO or Rank Math SEO Plugin which will help you a lot in doing On Page SEO. However, you can only install one among them.
Off Page SEO Activities:
After that Off-Page SEO is very crucial for SEO. With Off-Page SEO, search crawlers know how important and valuable a website is. With this, search engines get information about a web site being more official and popular, so that it can provide good search results. If you want to increase the traffic of your website then it is very important for you to know about off page SEO techniques.
- Guest Posting
- Forum Posting
- Blog Commenting
- Directory Submission
- Social Bookmarking
- Social Media Sharing
Useful Read: How to Install WordPress Website on Dreamhost?
In conclusion, Search engine optimization is the process of improving your website in order to obtain a higher ranking in search engine results pages (SERPs), specifically the results of Google, Bing, or Yahoo. While it shouldn’t be your only focus as a business, it is certainly important. In addition, the process of SEO includes things like creating high-quality content, outreach to other websites, and ensuring your website is built in a manner that allows you to rank higher in SERPs.
Most importantly, SEO can be a difficult process, but there are plenty of tools available to support you. Moreover, do you have any questions about SEO? Contact us anytime at firstname.lastname@example.org. Thank you for reading.